Universal Thee : Indie

I wanted a fun, jumpy, cute and semi-realistic music video where you can invest in a character’s journey limited to what little emotions that character has, given they already hold a level of appeal. The story was a simple date-goes-wrong which sees his night go even worse, stumbling upon a gig being performed by the band and suffering from the night of heavy drinking, to fall for a girl who understood him, that shows him there is nice things still out there. I wanted it to be riddled with comedy, which became a natural progression of the story regardless, without being overly ridiculous which meant that casting the film properly was a necessity. In the comedy however, there is a genuine examination of what I feel about the city, the drinking lifestyle, romance and the fear of loneliness, aspects that have interested me in more than just my music video work but in my writing. The main piece of direction I had given Robin through the course of the shooting of the video, was that his character, although looking abnormal was to be as normal within the real world as possible. His personality traits were to the extreme but he had to fit into a real world, a surreal world (as what is normal?) but a very real world, in the sense of how I see the world around me.

A direct quote on its release from the band; “Warning; our new video contains spewing, violence, a ded rabbit, a priest, boxism, psychotic dancers, a toilet and unrequited advances. Just another day in the life for a Universal Thee (official) video.“